The WigWag™ Collar

Color: Blaze Orange
Flexible with Superior Durability
Resists Microbes, Oil and Dirt
Assembled with Solid Brass Hardware
Our waterproof, odorproof collars keep dogs at the heart of the adventure. FDA approved thermoplastic polyurethane is molded into a single piece for extreme durability, easy cleaning and superior comfort. The polyurethane is medical grade with zero hazardous ingredients, keeping dogs safe and happy for years to come. Proudly manufactured in the USA.

We ship to all areas of the United States, including Alaska, Hawaii, and US Territories. We are not shipping internationally at this time.

All orders are processed and shipped within 2 business days of purchase via USPS first class mail. Orders generally arrive within 5 business days from order date, unless USPS states otherwise. When your order ships, you will receive a tracking email to the email address used during checkout.


At WigWag Dog Company, we want you to love your new collar as much as we do! We will gladly accept a return or exchange if it is made within 60 days from date of purchase and is in new, unused condition.

Proof of purchase from WigWag Dog Company or an authorized retailer is required. To initiate a return or exchange please email us at Return shipping costs are the responsibility of the customer and are non-refundable. Exchanged collars will be shipped back to you free of charge. If, in a rare instance, you receive a collar with a manufacturer defect, we will gladly cover your return shipping and get a new collar out to you pronto.

Our collars are engineered to last your dog’s lifetime. We stand behind our product. If your collar does not function as it should due to poor craftsmanship, defective hardware or defective materials, we will gladly offer a replacement or refund. Note, photos of collar defects must be provided prior to the issuance of a replacement or refund.

WigWag Dog Company’s guarantee doesn’t cover chewing, ordinary wear or damage caused by improper use or accidents. This collar is NOT recommended for tie-out use and damage resulting from such will not be covered.

In order to receive a replacement or refund, proof of purchase from WigWag Dog Company or an authorized retailer is required. To initiate a replacement or refund request under the lifetime guarantee, please email us with at

Lifetime guarantee does not apply to the discontinued, first generation WigWag collars.

Do you offer discounts and promotions?
Yes! Please sign up for our email list for updates on both private and public sales.

Can you personalize my collar?
At this time, we are unable to personalize the collars. However, we have found that name plates attached to the collar using rivets work great.

How do you recommend caring for my WigWag collar?
When your WigWag collar gets dirty, we recommend a good hand wash with mild detergent. Regular inspections are recommended with replacement every two years to curb normal wear and tear and take advantage of the latest collar features offered by WigWag Dog Company.

I work at a retail store and we are interested in carrying WigWag collars. Do you wholesale?
Absolutely! Please reach out to us at for more information.

What is the best way to determine my dog's neck size?
For a proper fit, measure your dog's neck with a cloth seamstress's tape measure. Pull the tape snug but not tight. If you do not have a tape measure, you can use a piece of string and then measure the string with a rigid ruler. Allow sufficient room to slip two fingers between the collar and the dog's neck.

The collar size range represents the measurement from the center of the buckle to the first and last hole.

Don’t see an answer to your question? Reach out to us at

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Size Chart

Measuring the neck size is the best way to get the perfect fit, regardless of breed. Tips for measuring neck size.
Collar Size Neck Size Collar Width
Petite 9-12"
23-30 cm
Small 12-15"
31-38 cm
1" Medium 14-19"
36-48 cm
1.25" Medium 14-19"
36-48 cm
Large 18-23"
46-58 cm